MARKETING RESEARCH AND METHODS OF COLLECTING MARKETING INFORMATION IN A MODERN HOTEL ENTERPRISE
نویسندگان
چکیده
منابع مشابه
Qualitative Research Methods in Marketing
Gummesson contends that quantitative techniques are mostly used to try to pinpoint causality, usually between two or a few variables where the independent and dependent variables are defined. According to Milliken, in reviewing the management literature, especially marketing management, it is evident that little attention has been paid to qualitative research in the discipline. Varki et al. hol...
متن کاملGraphical Methods for Marketing Research
Correspondence analysis, multiple correspondence analysis, preference mapping, and multidimensional preference analysis are descriptive statistical methods that generate graphical displays from data matrices. These methods are used by marketing researchers to investigate relationships among products and individual differences in preferences for those products. The end result is a twoor three-di...
متن کاملMixed methods designs in marketing research
Purpose – The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals. Design/methodology/approach – This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals. Findings – A total of 34 mixed method studies implemented data-collection procedures sequentially (79 per...
متن کاملPost-Modern Tribes as a Marketing Tool
the contrary, it is a mosaic composed by a plurality of different ideologies. At any rate, at least two major forces are dominating the scene of the change: a strong, diffused commitment toward the re-composition of a fragmented society, and a general collapse of reality, which becomes more and more merely illusion and image. This implies, on one hand, the rise of a new kind of “tribes” or comm...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: State and regions. Series: Economics and Business
سال: 2020
ISSN: 2707-0719,1814-1161
DOI: 10.32840/1814-1161/2020-4-14